A webpage for the Textron Aviation Brand Merch Portal with logos for Cessna and Beechcraft. The page describes the portal as a resource for brand guidelines, asset management, and maintaining brand integrity.
Four dark gray rectangles with rounded corners display white text: "Brand Logos," "Color Palette," "Typography," and "Deco Specifications," each phrase centered within its own rectangle.
A grid of folders labeled with various aviation brand names and logos, including Beechcraft, Cessna, Hawker, McCauley, and others. Each folder has a button below labeled "Download logos.
A color palette guide showing primary (black, white), secondary (three shades of gray), and tertiary (eight colors with hex codes) palettes, each with labeled color swatches and usage descriptions.
A typography guide showing the primary typeface Proxima Nova and alternate typefaces Helvetica/Arial and Montserrat, each displayed with uppercase, lowercase, numbers, and symbols.
Image showing four decoration methods for branding: Embroidery, Laser Engraving, DTF (Direct-to-Film), and Full Color Digital Print, each with a sample logo example on different materials.