A collage with a candle, folded towels, reusable containers, sunglasses on a book, and the words "HEALTH & WELLNESS. Fuel the Lifestyle. Strengthen the Culture." on a blue and green background.

Health & Wellness: Merch That Actually Moves People

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In today’s workplace, wellness isn’t just a perk. It’s part of the culture.

From step challenges to lunchtime walks, team 5Ks to full-blown corporate competitions, companies are investing in experiences that energize employees and strengthen connection. The right branded merch doesn’t just support those initiatives. It amplifies them.

And when it’s done well? It becomes part of the routine.

Why Health & Wellness Merch Works

Wellness merch lives where brand impressions matter most: in daily habits.

  • The water bottle that sits on every desk
  • The performance tee worn to Saturday workouts (you know that favorite tee!)
  • The yoga mat unrolled before sunrise
  • The recovery kit opened after a long week

These aren’t throwaway items. They’re touchpoints that reinforce culture, care, and community.

Four images: bright pink collapsible water bottles, a man and woman playing pickleball, a candle-making kit with supplies, and a yoga mat beside a black duffel bag on a wooden picnic table outdoors.

Today’s trends are leaning into:

  • Elevated athleisure with retail-inspired fits
  • Sustainable materials and recycled fabrics
  • Smart hydration and tech-integrated accessories
  • Recovery and mental wellness kits
A blue wellness journal, a woman in a light beige hoodie, a smart water bottle with a phone, a man in a black hoodie, and a black wireless earbud with "MAGNA" branding on it, all on a white background.

You’ll see all of this in our latest Lookbook

Spotlight: Kansas City Corporate Challenge

Every summer, businesses around the metro show up in full force for the Kansas City Corporate Challenge. And every year, team tees become the unofficial uniform of company pride.

This is where wellness meets visibility.

Two blue T-shirts read "Blueprint For Victory" and "KC Corporate Challenge 2025" with the NTTB logo. Beside them is the Kansas City Corporate Challenge logo with a blue flame and ribbon on a light blue background.

Whether your team is competing in volleyball, track, pickleball, or just cheering from the sidelines, branded apparel does three things:

  1. Builds team identity
  2. Creates instant recognition
  3. Extends your brand beyond the office

At Grapevine, we help clients think beyond a basic tee, sourcing or designing options that include:

  • Performance fabrics that people actually want to wear again
  • On-trend cuts and colors
  • Creative graphics that reflect company culture
  • Add-ons like cooling towels, hydration packs, or wellness kits

The result? Shirts that don’t end up as sleep tees. They become part of a regular merch rotation.

Beyond the Event: Everyday Wellness Kits

Health and wellness merch doesn’t have to revolve around a single event.

We’re seeing clients create:

  • New hire wellness kits
  • Employee appreciation fitness bundles
  • Mental health awareness gifts
  • Branded recovery boxes for remote teams
A collage of branded promotional items, including water bottles, hats, tote bags, notepads, keychains, and pouches from companies like Arrowhead, Union Pacific, sanofi, and nbkc, displayed on different backgrounds.

When thoughtfully curated, these kits communicate a something powerful message:

“We care about you beyond your job title.”

Ready to Build Your Wellness Moment?

If your team is participating in Kansas City Corporate Challenge or planning a wellness initiative this year, now is the time to start thinking strategically.

What does your brand look like in motion?
What does it feel like in hand?
What message does it send when your entire team shows up wearing it?

Explore the full Health & Wellness section in our latest Lookbook and let’s create something your team will actually use.

View the Lookbook
Start a Wellness Project