A hand holds a box with a checkered pattern and the word "Welcome" on it. The box is placed against a split background of teal and light blue. To the right, text reads: "The Power of a Thoughtful Onboarding Experience.

The Power of a Thoughtful Onboarding Experience: Why Branded Gifts Matter

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Starting a new job or internship is an exciting yet nerve-wracking experience. First impressions count, and a well-planned onboarding process sets the stage for long-term success. One simple but impactful way to make new hires and summer interns feel welcome? Branded merchandise that creates a sense of belonging and company pride from day one.

Why Onboarding Matters

A strategic onboarding experience does more than introduce employees to policies and procedures—it helps them feel engaged, valued, and excited about their new role. Studies show that companies with strong onboarding programs improve retention rates and boost overall job satisfaction. When employees feel connected to their workplace early on, they’re more likely to be productive and invested in company culture.

Two sets of internship items. Left: A backpack, notebook, lanyard, pen, water bottle, and a welcome card from "CommunityAmerica." Right: A cap, T-shirt reading "BEST. INTERN. EVER. SUMMER 2021," notebook, water bottle, and a note from "SelectQuote.

The Role of Branded Merchandise in Onboarding

Branded gifts are a tangible way to reinforce company culture and create a memorable first-day experience. Here’s how they make a difference:

  1. Fosters a Sense of Belonging
    Receiving a thoughtfully curated welcome kit with company-branded gear makes new employees and interns feel like part of the team from the get-go. Whether it’s a sleek water bottle, cozy hoodie, or high-quality notebook, branded gifts instill a sense of pride and camaraderie.
  2. Enhances Employee Engagement
    When employees feel valued from day one, they’re more likely to engage with their work and colleagues. A well-executed onboarding gift shows appreciation and builds excitement for what’s ahead.
  3. Boosts Brand Identity & Professionalism
    A well-designed welcome kit reinforces your brand’s values and creates a professional, cohesive image. It signals that your company is organized, thoughtful, and invested in its people.
  4. Creates a Positive First-Day Experience
    New hires and interns are often overwhelmed with information on their first day. Receiving a curated welcome kit adds a personal touch, making them feel comfortable and appreciated.
A white box with a festive sticker reading "Here's your welcome hat!" is next to a black organizer containing sticky notes, pens, and highlighters. A SelectQuote branded box and notepad are also shown in the image.
Left: A welcome kit with a tumbler, notebook, and pen, branded "Wooden Asset Management," in a black box. Right: A US Bank welcome kit with a branded tumbler, pen, notebook, and inspirational card in a blue and white box.

What to Include in a New Hire or Intern Welcome Kit

The best onboarding gifts balance functionality and brand pride. Here are a few must-have items to consider:

  • Apparel: A stylish company-branded t-shirt, hoodie, or hat fosters team spirit.
  • Drinkware: High-quality water bottles, tumblers, or coffee mugs ensure they stay hydrated and caffeinated.
  • Tech Accessories: Branded wireless chargers, Bluetooth speakers, or earbuds add a modern touch.
  • Office Essentials: Notebooks, pens, and desk accessories help them stay organized from day one.
  • Fun Extras: Stickers, tote bags, or snacks make the kit feel even more special.
A green banner with the Instagram logo on the left, followed by the text: "3 Tips for Building the Perfect Onboarding Kit" in white.
Left: Cura-branded items including a notebook, water bottle, cap, pen, and a "Welcome to the Cura family!" card. Right: Box with SXM Media-branded items like a mug, speaker, water bottle, and a "Welcome to the team!" card.

Building a Culture of Belonging

An intentional onboarding experience sets the tone for an employee’s journey with your company. Branded welcome gifts are a simple yet powerful way to make new hires and interns feel valued, engaged, and excited to be part of your team.

Looking to create custom onboarding kits that leave a lasting impression? We can help design the perfect package to welcome your newest team members in style.

Let’s Get Started